Brooks Running is offering new customers 20% off their first order on its website after they subscribe to email. The one-time discount can be used on shoes, apparel and other gear, including selected popular models such as the Caldera 7 and Adrenaline.

Brooks Run Club members receive free standard shipping with no minimum order, early access to sales and a birthday gift. The club also advertises a 20% discount on apparel for members. Separately, shoppers who buy a complete outfit from one of Brooks’ recommended guides can receive 15% off at checkout.

Eligible sports medicine professionals can access a 40% discount on the first $1,000 spent on qualifying items through the Brooks Sports Medicine Ambassador Program. Applicants must verify their professional status, and the discount allowance resets each January 1.

Brooks also sells gently used shoes through its restock page, with options from lines including Adrenaline, Ghost, Glycerin and Hyperion. The company’s 90-day wear test allows customers to return gear for free if they are unsatisfied.

The Seattle-based brand began in 1914, initially producing a range of footwear before focusing on running shoes in 1972. Its current lineup includes road and trail models, as well as running apparel.

Sources: WIRED.