E-goi and Uappi will hold an edition of the virtual E-goi Product On-Air event on Thursday the 5th, at 12 p.m. Brasília time and 3 p.m. Lisbon time. Titled “From discounts to stock: real-world cases using MCP for Black Friday,” the webinar will explore how the Model Context Protocol (MCP) can connect artificial intelligence with company systems and data sources during the year-end sales period.
MCP is an open protocol designed to link AI applications with external tools and databases. With access governed by configured permissions, AI assistants can use these connections to consult records and carry out commands, rather than only answer questions.
The session will show how this approach could reduce manual steps in marketing, e-commerce and operations, helping teams move from data analysis to operational tasks. The approximately 50-minute broadcast will include demonstrations using the E-goi and Uappi platforms, as well as discussion of Black Friday preparations, model limits, data security and access controls.
Patrícia Fernandes of E-goi will lead the panel. Speakers will include Henrique Tavares, E-goi’s product manager, and William Costa, Uappi’s chief technology officer.
Sources: Canaltech.