Ferrari has allocated all the Luce electric cars it plans to sell in 2027, CEO Benedetto Vigna said during a call with analysts on November 3, following the company’s third-quarter results. Customers placing an order now would have to wait about a year for delivery, he said. The car is priced at €550,000 in Italy before options, and buyers have yet to drive one.
Unveiled in Rome on May 25, the Luce is Ferrari’s first fully electric car and its first five-seat model. It was designed with LoveFrom, the collective founded by former Apple design chief Jony Ive and designer Marc Newson. Its unveiling drew criticism from fans, a former Ferrari president and Italy’s deputy prime minister, while Ferrari shares fell 8.4% in one day.
The car has four electric motors, one for each wheel, and a 122 kWh battery assembled in Maranello using cells from South Korea’s SK On. Ferrari claims a 0–100 km/h time of 2.5 seconds and a WLTP range of 530 km.
Ferrari has not revealed its planned production volume or how many 2027 customers are existing clients. Vigna declined to provide those figures, describing the customer and country mix only as “good.” As a result, the sellout announcement does not indicate whether the company has allocated hundreds or thousands of cars.
The first Luce models are expected to take to the road before the end of the year. International media are due to test the car in the first quarter of 2027, followed by customers. Ferrari has directed questions about its 2027 volumes to an investor event scheduled for February.
Sources: Numerama.