Electra is revising the conditions of its oldest electric vehicle charging subscriptions, despite previously indicating that its legacy plans would continue alongside the company’s newer dynamic pricing offers. The changes were communicated to early subscribers in emails sent at the beginning of November 2026.
The affected Electra+ Boost plan historically cost €9.99 per month and guaranteed a fixed rate of €0.29 per kWh in France. From December 2, 2026, monthly subscribers will pay €0.34 per kWh, an increase of roughly 17%. Electra also announced dynamic occupancy fees linked to the vehicle’s remaining battery level, while discounts at partner operators will become variable.
Annual subscribers face a different outcome. Electra has informed them that their Boost subscriptions will not be renewed once their current terms end, effectively phasing out the annual version of the plan.
In both cases, Electra is encouraging customers to switch to Electra+ Smart. The newer subscription costs €4.99 per month and provides a €0.20-per-kWh discount on the price displayed in the app. However, that discount applies to a dynamic base price rather than guaranteeing a fixed charging rate.
The Smart plan may offer lower prices during periods of weak demand, such as overnight or some afternoon hours. At peak times, however, the underlying rate can approach or exceed €0.55 per kWh, meaning the final price after the discount may reach €0.35, €0.39 or more per kWh. For drivers who rely heavily on public charging or do not have access to a home charger, the end of the fixed-rate Boost plan could therefore result in higher costs.
The decision comes as competition in ultra-fast charging has intensified. Other operators, including Atlante and Izivia Fast, are promoting subscriptions, discounts or cashback offers, while supermarkets are also using charging prices to attract customers, particularly for slower charging services.
The changes have already prompted complaints in user groups and forums, with some former Boost customers considering alternatives. By making its offer more dependent on dynamic pricing and reducing the benefits attached to its oldest subscriptions, Electra risks weakening the loyalty it built among its early customers.
Sources: Numerama.